Vonster

What’s a Vonster? A virtual Monster, of course.

After the success of Monster’s multi-million dollar spot, “Opportunity Roars”, the client was keen to produce two dozen more animated spots with a turn around of a mere three weeks. Partnering with The Mill again, they came up with a clever solution to control the monster using virtual puppeteering. The motions would drive the rig and generate a real-time finished output of the monster using Unreal Engine.

Implementing this advanced technology, F&B was the first agency to walk away with hours of finished quality animations. The process set a new bar for character animation output and set a new stage for the big, purple Monster.

Real-time CG puppeteering by The Mill NY