House Of Cards

BBH was tasked with launching the new season of political thriller House of Cards.
But how do you make America care about a fictional president in a year when the real candidates were hogging all the limelight? We hijacked the last GOP debate of 2015 by launching a presidential campaign of our own. Welcome to the stage, Frank Underwood. 

Cannes Integrated Grand Prix

Director: Wally Pfister // RESET